Publicity Material

Billy Liar promotional material

All of your printed material should have a consistent appearance. This example shows a poster, programme and tickets all styled the same.

Creating a bold logo or making the title of the play stand out will help get your posters noticed. Make sure details of the performance dates and venue are not hidden away. Information about ticket prices and your box office do not need to be so bold, but must still be readable.

You must also include details of the playwright, author of the original book etc as appropriate. Some play agents will specify the exact wording you must use.